Christianity Today just posted a great article about that David Murrow book in my Book Recommendations. The bottom line is most men feel the same way about church as these guys feel about most Church Marketing.
And here's the grand irony: When our churches finally get a clue and change to become someplace where guys can know it's OK to be a guy, the women will dig it too. Murrow has the stats to back it up.
Get the book. Read it. Change your church.